Ted Baker

  

Medium: 

-Digital

 

In designing conceptual art for Ted Baker's winter rebrand, I incorporated gold, white and red poinsettias to become the focal point, with a focus on intricate line work to express elegance. This approach played a crucial role in maintaining their brand identity, while the sophisticated color palette worked to enhance the overall ambiance. The inclusion of symbolic poinsettias added depth to the visual narrative, effectively capturing the luxurious
and warm essence of their
winter collection.